Preparing your medical staff for an electronic health record implementation takes a lot of time and effort. A fundamental key to success is proper clinical communication strategies; taking into account everyone who is involved with patient care delivery, while ensuring constant dialogue about the implementation.
Consider the typical clinical environment with medical staff on different shifts and in different disciplines. How can you build a good feedback methodology for all of those different front-line providers, clinicians, and support staff?
My approach is one I call “The Rocket, the Reuben, and the Rubberband;” three metaphors for three clinical communications avenues to explain effective feedback and improve any implementation.
The early stages of a rocket launch are often the most critical. Information from computers and gyros and data systems is constantly being reviewed and early decisions are being made about the long-term trajectory even before it has enough momentum and airspeed to keep it on course. The rocket needs constant feedback right from the beginning, just like your implementation. Open the communication stream early to avoid errors in trajectory down the line.
As I explain in a Doctor’s Hours video, the phrase that pays is “constructive feedback,” and the best way to ensure constructive feedback is to develop a culture in which all staff feel encouraged and engaged. As you develop a positive feedback loop, individuals experience a team-belonging and communication becomes more enlightened and effective.
Some good guidelines for how to evaluate or audit your communications strategies come from a method called “SWIM,” which I’ve modified from an Advisory Board model.
To spur meaningful conversation, you can certainly start with newsletters, emails, posters, and signage to remind your staff of upcoming trainings and opportunities to share their ideas and opinions. But, remember to follow-up those initial ‘announcement-style’ strategies with phone calls, sit-downs, and town hall meetings. Give people a voice during clinical implementation and, while they may deliver both great answers and worrisome concerns, they will always feel they were heard.
And that’s why the analogy of a rocket is helpful to consider: Effective communication means that your rocket, your implementation, will stay on target and reach its destination via constant feedback from your very best source of truth, your physician staff.
Our solutions support the active exchange of EHR data across care settings of all sizes, improving patient care and providing a foundation for your population health strategy. Read more about how our solutions support interoperable care.
So, what do a reuben and a rubberband have to do with effective communications strategies for your EHR implementation?
Watch this 45-minute video about The Rocket, the Reuben, and the Rubberband on MEDITECH’s Doctors’ Hours podcast page, and download the PDF of the accompanying presentation to get the answers.
To hear more about specific topics covered in this video, reference the timestamps below:
Visit the Doctors’ Hours podcast page for more interviews with leading physicians.
Want to see MEDITECH's technology in action? Attend one of our upcoming webinars, and see how we can transform your organization.