When you’re a small fish in a big pond, you need to do something to stand out from the crowd and be noticed. The same holds true for when you are a relatively small healthcare organization surrounded by giants. You need a differentiator — something that you can give patients that others cannot. ...

Looking out of my office window at Deborah Heart and Lung Center, you see nothing but a green, rural area, nestled in the middle of the Pine Barrens, which is not the typical scene your mind envisions when you think of New Jersey. Being in such a rural area, it can be a challenge to recruit staff ...