Thoughtful collaboration the prevailing theme at HIMSS23

April 25, 2023 |  Health IT, Events

HIMSS_Customer_EventAnyone else still reeling from HIMSS? Wow, it’s amazing to be surrounded by so many impassioned HIT people! 

But with the week behind us, there is much to reflect on with clarity. Think back to the booths and sessions and people you met at lunch and networking events. What impressed you?
Like me, I’m sure you heard lots of claims, but details matter. Are the companies that inspired you accomplishing great things today, or is it more aspirational? Were organizations you spoke with going at it alone, or were they fostering genuine connections? Which companies seem to be working in an IT bubble versus solving real problems in healthcare that can move the needle forward?

At first glance, it seemed like everyone had similar party lines around AI, interoperability, burnout….And well, you see the point I'm making. One popular thought leader even joked on social media that he was glad every HIMSS exhibitor was single handedly solving AI. 

But we all need to challenge ourselves and the industry. Now, away from all the noise, we must look at things through a sharp lens. Look under the hood; ask the hard questions.

At MEDITECH, the end goal is always about the provider and patient. Along that vein, here is what I heard and saw that impressed me most.

1. Vendors who could differentiate their brand instead of sounding like everyone else.
It’s marketing 101, but if you can’t articulate how your brand is different from every other service or solution out there, it’s going to be impossible to rise above the noise at a venue like HIMSS. The event offered multiple opportunities to do so, such as booth branding, your sales pitch, sponsorships, and speaking opportunities. Your organization’s differentiators need to be clear and consistent across all platforms.

Digital Screen at MEDITECH's HIMSS Booth
MEDITECH’s new digital screen in the booth challenged viewers to ask their vendors the hard questions when evaluating EHRs. We welcome these conversations. We feel invigorated by the fresh bonds we made with prospective customers on the floor, and we are confident in our proven ability to remove burdens and solve pain points.
Digital Screen at MEDITECH's HIMSS Booth
MEDITECH’s new digital screen in the booth challenged viewers to ask their vendors the hard questions when evaluating EHRs. We welcome these conversations. We feel invigorated by the fresh bonds we made with prospective customers on the floor, and we are confident in our proven ability to remove burdens and solve pain points.

2. Companies who had quantifiable results.
For any company you are looking to do business with, don’t let the flashy graphics, giveaways, and catchy campaigns fool you. If they don’t have tangible outcomes plastered all over their booth, or if they are vague about results when speaking with you one on one, take that into strong consideration.

HIMSS Booth Results Wall
MEDITECH’s booth meeting space and other booth branding featured results. We also made available our customer success stories.

3. Organizations with proven, long lasting relationships.
Good business is all about relationships. Take the time to observe the companies you work with–do they sustain their business relationships or do they go for quick hits and then move on? Pay attention to companies who not only bring in new business, but who also retain customers over time.

We congratulate Jackie Rice, RN, BSN, VP and CIO of customer Frederick Health (pictured left), who was named winner of the Provider Trailblazer of the Year award at the 2023 Healthcare and IT Marketing (HITMC) Awards sponsored by Medigy on April 16. Jackie also presented at HIMSS23 with her colleague Kristin Conley, DO, FACP, CMIO (pictured right), on How and Why to Launch a Precision Medicine Program.

MEDITECH appreciates all our customers, collaborators, and other HIT leaders, and we enjoyed spending time with them all. It was exciting to see the MEDITECH community presenting on the big stage, as well as advocating our brand in our booth!

MEDITECH and Google Health
MEDITECH pictured with Google Health, whose search and summarization capabilities, along with MEDITECH’s EHR, are helping transform care by reducing the documentation burden and making patient data actionable.
HIMSS_Customer_Event
MEDITECH’s annual customer appreciation event took place at the Offshore Rooftop on the Navy Pier for music, food, and fun! We are grateful for the sponsors of our event, CereCore, CloudWave, First Databank, Inc., Forward Advantage, Google Cloud, Intelligent Medical Objects, Interlace Health, MedAllies, and Tegria.
KLAS Awards HIMSS
MEDITECH Expanse earned the best Overall Performance score from KLAS Research.
MEDITECH Team at the HIMSS Booth
The MEDITECH team proudly showcased the distinction in the booth, and enjoyed socializing at the celebration.
Cathy Turner Changemaker Award HIMSS
MEDITECH’s Cathy Turner, RN, Associate Vice President, won a HIMSS23 Changemaker Award, and is featured here (far right) with amazing and supportive industry colleagues.

4. The companies that worked collaboratively with others.
Let’s be honest, for as much camaraderie you see at HIMSS, the event is rife with competition. But the needle isn’t going to move forward in a bubble. For me, the most heartening aspect of HIMSS was all the ways in which collaboration was being practiced. Competitors shared the stage at the Interoperability Showcase. There was keen interest in working with MEDITECH and our technology through Greenfield Workspace and MEDITECH Alliance.

Joe Wall at HIMSS Interoperability Showcase
MEDITECH participated in three use cases at the Interoperability Showcase, where we were able to show the value of our interoperability solution Traverse through direct, tangible results. Pictured from MEDITECH (second from left), Joe Wall, interoperability initiatives manager.
HIMSS Real Talk TEFCA Panel
Real Talk: TEFCA, Evolution or Revolution in Healthcare Interoperability? Featured moderator Jim Jirjis, MD, Chief Health Information Officer, HCA Healthcare, and panelists including Paul L Wilder, Executive Director, CommonWell Health Alliance, and Hoda Sayed-Friel, Senior Vice President, MEDITECH.

Truly, there were numerous opportunities for networking, learning, listening, and connecting at HIMSS23. For all the talk of HIMSS attendance being lower than that of past years, tens of thousands of thought leaders at the same event is still a big deal. 

Health Gorilla
 MEDITECH and Health Gorilla presented a panel session titled Transforming Canadian Healthcare, where we have exciting things happening in Ontario and beyond.

It felt good to return feeling energized and inspired. The momentum building is palpable. We are excited about the proven interest in Expanse, from the growing base of new and existing customers moving to MEDITECH’s cloud-hosted option, MaaS, to the heightened interest in Traverse, our interoperability solution, to our population health tools like Care Compass. We feel empowered by collaborations with customers like Frederick Health and their precision medicine program, as well as long standing relationships with large organizations such as HCA, who after a decade of HCA assessment—having used all three of the major EHR vendors, Epic, Cerner and ⁦MEDITECH—chose Expanse for their transformation journey. 

Mike Cordeiro Presenting at HIMSS
We had excellent turnout for in-booth sessions at #HIMSS23 with Mike Cordeiro, Senior Director, Interoperability Market & Product Strategy, and Brian Schuller, Manager Business Development, on our two collaborative environments, Greenfield Workspace and MEDITECH  Alliance.
HIMSS Booth Presentations
We had excellent turnout for in-booth sessions at #HIMSS23 with Mike Cordeiro, Senior Director, Interoperability Market & Product Strategy, and Brian Schuller, Manager Business Development, on our two collaborative environments, Greenfield Workspace and MEDITECH  Alliance.

It is through thoughtful collaborations like these that we solve the pressing challenges of the healthcare industry today and in the future. We think about another long term customer Fraser Health Authority, and their first of twelve Expanse go lives having launched on April 15th, on the eve of HIMSS week. All evidence points to the fact that we accomplished what we set out to do: MEDITECH Expanse is the most mobile, intuitive EHR ever built, helping providers make decisions based on the best information available, wherever they are and whenever they need it. 

This is the MEDITECH of today, and if you are just beginning to learn what that means, strap in, because we can’t wait to take you on this journey with us. 

We are all in this together. We thank our customers and other collaborators for their valued partnership, and we are excited to continue innovating and forging connections as we drive forward. 


MEDITECH developed this list of nine questions to ask prospective EHR vendors — including us — to help you find the most sustainable EHR for your organization. Make sure you are getting the answers you need.

Download Our Question List

Connect with us and see how MEDITECH can move your organization forward. Contact us or call 781-774-7700 to learn more.

 

Written by Carol Bird, Senior Manager, Content, Branding & Digital Marketing, MEDITECH

For more than two decades, Carol Bird has helped shape the evolution of MEDITECH's marketing and communications strategy, managing the deep bench of content developers, editors, and project coordinators responsible for the company’s digital marketing and branding efforts. She oversees content creation across a wide spectrum of media, including video, blog, podcast, email, web, print, social media, and beyond, working directly with the executive team to plan, execute and measure the company’s campaigns. Carol speaks widely on topics related to marketing in the healthcare industry. Under Carol’s leadership, MEDITECH has won several creative excellence awards for the company’s blog, video content, and product launches. She holds a BA in English from College of the Holy Cross and has graduate-level training in publishing and communications.
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