Social media driving patient engagement during COVID-19 [Survey]

February 10, 2021 |  Physician, Patient Engagement, Virtual Visits

Businesswoman using mobile phone at her desk in the office

COVID-19 has demonstrated the importance of keeping patients safe and healthy by meeting them wherever they are. One trend that’s emerged during the pandemic is increased communication between physicians and patients, specifically on social media

According to a recent report by W20 Group, patient engagement with physicians on Twitter has almost doubled since the pandemic began. While the increase was initially driven by COVID-19, physicians are sharing a broad range of healthcare-related information, resulting in greater access to medical resources for patients. 

Research also found that physicians who are communicating with patients (and their peers) on Twitter had the highest number of telehealth claims in the first six months of the pandemic, with increases ranging from 27% to 55%. This shows that the physicians engaging on social media are the same ones successfully leveraging digital healthcare tools, such as virtual visits, to provide timely and convenient care for both new and existing patients.

Has your organization seen a similar trend between clinician and patient engagement on social media and telehealth claims? Click below to complete a quick survey and don’t forget to stay up to date with the latest from MEDITECH on Twitter and LinkedIn

Complete our survey to share how clinicians at your organization are communicating with patients during the pandemic. 

Complete The Survey

Written by Christina Noel, Social Media Manager, MEDITECH

Christina Noel is MEDITECH's social media manager and a founding member of its podcast team. She is a certified social media, branding, and public relations professional as well as a member of the Social Media Marketing Society. She led the Women in HIT Roundtable on Social Media at HIMSS 2019, and was featured by Colin Hung in his article “Has Social Media Use Changed for Health IT Companies?” Follow Christina on LinkedIn for the latest MEDITECH news and trends in social media.
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